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BMW Group Thailand showed the progressively strong growth in the premium segment in 2010, focus at quality and profitable growth, which can be achieved through strong brand and loyal customer base.
BMW Group Thailand reported its remarkable achievements in 2010: BMW automobile reported an increase of 28 percent (3,015 units) - showing the strongest growth in the premium segment; MINI hit another over-400-unit record with 407 units of customer delivery; and BMW Motorrad sold 245 units of BMW motorcycles.
In this event, BMW Group Thailand also announced its plans on product portfolio expansion with new models, for instance, BMW X1 sDrive18i as key volume model, MINI Connected – the first time in Thailand with in-car Internet connection and BMW K1600 GTL – the first 6-cylinder motorcycle from BMW.
Mr. Matthias Pfalz, President of BMW Group Thailand, showed the BMW X1 sDrive18i another innovative concept, the "Sports Crossover" concept the new model line from BMW Rayong plant.
The management of BMW Group Thailand took photograph with the BMW X1 sDrive18i another innovative concept, the ‘Sports Crossover’ concept the new model line from its Plant Rayong.
Mr Ralf Bissinger, Director - Sales & Marketing, BMW Thailand
ML Kamolchart Pravitra, General Manager, BMW Motorrad Thailand
Mr Sethipong Anutarasoti, Director - Corporate Communications, BMW Group Thailand
Mr Yutthana Mamaneedaeng, General Manager Sales and Marketing, BMW Financial Services Thailand
Mr Krisda Utamote, General Manager, MINI Thailand
Mr Richard Martin, Director - Dealer Development, BMW Group Thailand
Mr Uwe Stadtler, Managing Director, BMW Financial Services Thailand
Mr Matthias Pfalz, President of BMW Group Thailand