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Press Releases
26 Nov 10 11:12
Tom Cruise? - No Chevrolet CRUZE!
John K. Lindgren
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Mr. Martin Apfel, President of GM Thailand / South East Asia and Chevrolet Sales Thailand, said: "Today’s introduction of the new Cruze is a step forward for Chevrolet in Thailand. It is an all new world-class sedan which offers superior design, technology, performance and safety. It looks great, is fun to drive and responsive in every aspect".

Introductory price starts from THB 729,000 to THB 1,149,000
Chevrolet aims to sell more than 10,000 vehicles in 2011. The Cruze is built on the concept of Global Compact Car – where a common platform is adapted to meet the differing needs of global consumers. The Cruze is a real driver’s car with excellent responsiveness, everything that car lovers will take delight in – dynamic, safety and value for money. The Chevrolet Cruze is currently available in more than 75 countries across five continents. Globally, a total of more than 350,000 units of Cruze have been sold.

The Chevrolet Cruze stands out from the crowd with its revolutionary design. Its signature two-tiered grille is larger and perfectly complements its bold headlamp housings. A distinctive concave shoulder line flows uninterrupted from the headlamps to the rear lights, punctuated by chromed door handles. With a wheelbase of 2,685mm, the Cruze measures 4,600mm x 1,790mm x 1,475mm – comparatively larger than competing models.


Inside, the Cruze’s 'dual cockpit' theme takes precedence. It also features Chevrolet’s new global design language inspired by the Chevrolet Corvette which brings driver and passenger closer to a ’shared’ driving experience. The well-balanced layout and the design of the center console in the Cruze is neat and futuristic, with a two-tone finish of black and brick (only in 1.8 & 2.0 LTZ) in addition to neat touches of brushed aluminum mixed with leather upholstered door panels. The clear-view display dashboard brings to the Cruze a distinct sense of quality.

Advanced technologies and amenities abound in the Cruze including quick start button, remote keyless entry system, steering-mounted cruise and audio controls and more. For enhanced audio performance and connectivity, the console supports almost all auxiliary, USB and Bluetooth devices. The Cruze also features windshield wipers with automatic control, auto headlamp function and navigating light system.

The top-of-the-range Cruze is powered by an electronically-controlled 2.0 liter, 4-cylinder, 16-valve turbocharged diesel engine with VCDi to improve fuel injection efficiency, consequently increasing power output while lowering carbon emissions. The engine is rated to deliver 150hp and a class-leading 320 Nm of torque.

Next in line is the 1.8 liter, 4-cylinder, DOHC 16-valve benzene engine featuring Double Continuous Variable Cam Phasing (Double CVC) to improve intake and exhaust efficiency over the whole rpm range. Power for this unit is rated at 141 hp – the highest in its class – with 177 Nm of torque.
The Cruze also comes with a 1.6 liter, 4-cylinder, DOHC 16-valve engine which incorporates Variable Geometry Intake System (VGIS). The VGIS provides smooth power delivery and torque across all engine speeds. The energy efficient and environmentally friendly engine delivers 109hp and 150 Nm of torque.

Transmitting the Cruze’s power to the front wheels is Chevrolet’s innovative six-speed automatic transmission works with Driver Shift Control (DSC) that is matched to the latest electronic control module designed to meet all driving requirements – smooth ride at low speeds with exhilarating acceleration when the accelerator is floored. The intelligent six-speed application also helps control the engine speed to maximize fuel consumption and emissions control. Manual transmission fans will be happy that the 1.6 and 1.8 models are also available with five-speed manual drive trains.


For a smoother ride, the front suspension uses McPherson strut, gas-filled shock absorbers and coil springs with torsion bar, while the rear incorporates torsion beam and gas-filled shock absorber for better handling and lower maintenance costs. The 4-wheel disc brake (ventilated in front) helps enhance braking efficiency and in tandem with the Cruze’s ABS and traction control system, accords more control to the driver. Polished 17-inch aluminum wheels with 225/50 R17 tires help transfer the diesel powertrain’s might to the road. The 1.8 and 1.6 models use 16-inch alloy wheels with 205/60 R16 tires.

The Chevrolet Cruze isn’t just about looks and go. It also comes with a myriad of active and passive safety features including front and side airbags, ABS (anti-Lock Brakings System) and EBD (Electronic Brake-Force Distribution), traction control and safety key immobilizer. Passive safety comes in the form of steel panels and side beams designed to resist high impacts.


"The Cruze’s sales growth in every market we launched so far is phenomenal. We have a strong network of 93 dealers nationwide who are all well-prepared to deliver the best-in-class services to customers. That is why I am confident that the Cruze has the potential to attract more than 10,000 customers in Thailand in its first full year of sales.", Mr. Apfel concluded.
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