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Press Releases
11 Sep 09 16:12
BMW's Galore at the Central World
Range Rover ... the ultimate driving experience in the world's most capable all-terrain vehicles. Join us for an experience you'll never forget...

Visit Land Rover
Hoppla! This humid, wet and
New_models__BMW_Xpo2009_w145_2.jpg
rainy September weekend drive or ride the BTS to Central World and check out the four new "Beemer" models in BMW Xpo 2009, plus the full line-up of the BMW premium automotive portfolio.

It's the Bayerische Motoren Werke - BMW Xpo 2009
The event runs during 10-13 September 2009, at Central World.

BMW Thailand launches 4 new models at BMW Xpo 2009: (1) BMW 730Ld (priced at THB 7,599,000), (2) BMW Z4 sDrive23i Highline (priced at THB 5,049,000), (3) BMW 520d Sport DVD Navigator (priced at THB 3,799,000) and (4) BMW 320d SE DVD Navigator (priced at THB 2,899,000).

Mr Michael Kordys, president of BMW Group Thailand, said: “The BMW Xpo 2009 event marks a very important step ahead of BMW, the step to take the lead in the premium segment in Thailand.

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In this event, we make the debut the new BMW 730Ld, which not only serves as the flagship of BMW diesel portfolio, but also as the industry benchmark in terms of efficiency, performance, as well as luxury-comfort and environmental friendliness.

We also launch the BMW 320d SE DVD Navigator, BMW 520d Sport DVD Navigator and the BMW Z4 sDrive23i Highline, all of which are equipped with the CIC Car Infotainment Computer featuring BMW Navigation Professional System, DVD player and iDrive control.

The offer of the Navigation system across segments, from 3 Series up to 7 Series, is a good demonstration of our leadership in the area of technological innovations for the premium segment, as well as our commitment ‘to bring the best technology to Thai consumers’.

All-in-all, the expanded portfolio of 24 BMW models shows how hard we are working to address the demand from our customers. And they can rest assured that we will continue with our customer-oriented strategy, and take the leading position in the premium segment.”

BMW 730Ld.

The most efficient luxury performance saloon.

The new BMW 7 Series is engineered to be the leader of all luxury saloons, which features a perfect combination of comfort, safety, luxury and performance. With the new in-line-six 3.0-liter advanced diesel engine, the new W 730Ld gives the whole new meaning to the luxury-saloon class: efficiency and environmental friendliness.

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Weighing merely 185 kilograms, the new highly innovative in-line six 3.0-liter diesel engine features the variable turbo and third-generation common-rail direct injection with Piezo technology operating at a maximum pressure of 1,800 bar. This advanced diesel engine can deliver a tremendous 540 Nm of torque between 1,750 and 2,500 rpm and a maximum output of 218 hp. Coupled with the electronic 6-speed automatic gearbox, the BMW 730Ld sprints from 0 to 100 km/h in 8.0 seconds yet with average fuel economy as low as 13.7 kilometers per liter and CO2 emission of merely 194 grams per kilometer, according to the EU test cycle. No competitor has an engine that delivers such an impressive combination of fuel economy, low emission and exciting performance.

In term of luxury comfort, the new BMW 7 Series offers more head room and knee room for the rear passengers than any other cars in its class. Its wheelbase is extended by 8 centimeters from its predecessor’s to ensure even more roominess and comfort for both drivers and passengers. The overall length of the new BMW 730Ld is 5.212 meters, 3.3 centimeters longer than its predecessor. The innovative Dynamic Damping Control varies the suspension settings of the new BMW 730Ld according to the road surface - cobblestones, country roads, or motorways - to provide the maximum level of comfort to its occupants.

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Also featuring the new BMW 730Ld, the new Night Vision system also plays a major role in active safety, as the driver of the new BMW 7 Series is provided with important information to help avoid the potential accident. The new Night Vision system is able to detect the direction and speed of an individual person or animal; if a pedestrian or an animal moves in the direction and speed that could potentially be dangerous; the driver will be warned with a slight vibration on his or her palm at the steering wheel. In addition, the rear view and side view cameras provides visuals of the blinded areas when reversing or entering a junction.

The new BMW 730Ld features the BMW navigation Professional, operating on a hard drive for fast access to the digital map. The navigation map is displayed on the high-resolution 10.2-inch monitor on the dashboard, while the direction information is also shown on the head-up display. The 80-Gigabyte hard drive may also be used to store a large collection of music files.

As the top-executive saloon, the new BMW 730Ld is equipped with the top-class infotainment and comfort systems to ensure that the rear passengers are fully indulged. The infotainment and comfort systems especially for the rear passengers include the ventilated electric-adjustable rear seats with massage function, the 4-zone climate control air-conditioning, the rear iDrive controller, and the rear-seat entertainment systems with 2 independent 9.2-inch monitors for TV and DVD plus LOGIC7 hi-fi surround sound system with 16 speakers.

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The new BMW 730Ld offers an incomparable combination of stylish design, luxury comfort, elegant functionality and superior driving experience, setting the benchmark for a new automotive era.

BMW 520d Sport + DVD + Navigator

Luxury saloon for sporty-minded executives.

BMW 520d Sport comes with a 4-cylinder 2.0-liter diesel engine, featuring Advanced Diesel technologies such as variable turbo, 3rd generation Common Rail Direct Injection technology, and Piezo injector. It delivers a maximum output of 177 hp at 4,000 rpm and a maximum torque of 350 Nm at 1,750-3,000 rpm, transmitting the power through the electronic 6-speed automatic gearbox with Steptronic function. BMW 520d Sport can accelerate from 0-100 km/h within 8.4 seconds, an impressive statistics for an executive saloon. Yet more impressive is the fuel consumption of 16.4 kilometer per liter and CO2 emission of merely 162 gram per kilometer, average based on the EU test cycle.

Key highlights of the BMW 520d Sport are the M Aerodynamic kit with 18-inch M alloy wheels, which express the sportiness side of the executive saloon. In the interior, the sportiness is also reflected with the M-Sport steering wheel, while the luxury comfort is enhanced by the CIC Car Infotainment Computer system, including the BMW Navigation Professional, DVD, Bluetooth mobile phone connection and iPod USB Connector.


BMW 320d SE + DVD + Navigator.

The new segment benchmark: Sporty, Luxury and Hi-tech.

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BMW 320d comes with a 4-cylinder 2.0-liter diesel engine, featuring Advanced Diesel technologies such as variable turbo, 3rd generation Common Rail Direct Injection technology, and Piezo injector. It delivers a maximum output of 177 hp at 4,000 rpm and a maximum torque of 350 Nm at 1,750-3,000 rpm. Coupled with the 6-speed automatic gearbox with Steptronic function, BMW 320d is capable of accelerating from 0-100 km/h within 8.0 seconds; making it the fastest sedan in the segment. Thanks to the EfficientDynamics technology, BMW 320d has not only impressive performance, but also the top-of the class- fuel economy and environmental friendliness, with the average fuel consumption of 16.7 liters/km and average CO2 emission of 160 g/km.

The BMW 320d SE + DVD + Navigator offers an unparallel combination of dynamic driving performance and luxury comfort with high-technology equipments. It features the CIC Car Infotainment Computer system, which includes the BMW Navigation Professional, DVD, Bluetooth mobile phone connection and iPod USB Connector.


BMW Z4 sDrive23i Highline.

The charming refined roadster.

This refined roadster that harmonizes the charming design of classic roadster and the modern technology offers the best-in-class driving dynamics with its balanced chassis and rear-wheel-drive concept. It features the light-weight retractable hardtop that can open/close within 20 seconds. And especially for the golfers, the new BMW Z4 Roaster offers enough space for 2 full-size golf bags (with roof closed).

The BMW Z4 sDrive23i Highline features an in-line 6-cylinder 2.5-liter engine petrol engine with VALTRONIC technology; maximum output of 204 hp; maximum torque of 250 Newton-meters / 2,750 rpm; acceleration from 0-100 km/h in 7.3 seconds; fuel economy of 11.2 kilometers per liter and CO2 emission of merely 207 grams per kilometer.

Key highlights of the BMW Z4 sDrive23i Highline are the CIC Car Infotainment Computer system, including the BMW Navigation Professional, DVD, Bluetooth mobile phone connection and hi-fi sound system. It also comes with a handsome 18-inch alloy wheels.



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Retail Prices


BMW 730Ld: THB 7,599,000

BMW Z4 sDrive23i Highline: THB 5,049,000

BMW 520d Sport + DVD +Navigator: THB 3,799,000*

BMW 320d SE + DVD + Navigator: THB 2,899,000*


The retail prices include VAT and BMW Service Inclusive 5 year / 100,000 kilometers.

*Special offers only until 30 September 2009.


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BMW Xpo 2009. Colors of Joy.

Special Campaign.

BMW Thailand will present its full line-up of 24 models in this colorful event at Central World, during 10-13 September 2009. An array of joyful activities is waiting to receive BMW fans and customers, as well as their families, for example, the golf clinic with virtual golf driving range, free climbing, slot car racing, and the ‘Joy Ride’ machine. As for customers who wish to make a purchase in the event, he/she will receive a special gift; an iPhone 3GS or a Harman/Kardon Go+Play iPod speaker, depending on the model of purchase.
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