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31 Jul 09 15:38
Siam Paragon World Watch & Jewelry 2009
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Thursday the July 30th saw the grand opening of the annual Siam Paragon World Watch & Jewelry 2009 exhibition showcasing more than 200 world-class labels under The Universe of Time concept.

For the first time ever, license plates with the auspicious numbers 9999, 999, 99 and 9 were offered as special rewards to watch lovers together with special offers and privileges. This horology extravaganza runs until 16 August 2009 at Royal Paragon Hall, 5th Floor of Siam Paragon.

CarSanook! Magazine was there checking out timepieces with astronomical price tags and names almost impossible to pronounce like: "Aude-marr Pi-kee", "Blang-paing" "Bre-kae", "Jeegerr-le-coultree","Pia-chee","Vache-ronn Cons-tan-tang" "Choo-paar", "Lan-ge-ee unt Soe-enh-nee and Fre-de-rick Cons-tant.
That was CarSanook! "how to pronounce those tricky sounding names of some often ultra expensive watches".


This A-list event started with a opening ceremony presided by the generals; Gen. Surayud Chulanont, Pong Sarasin, Chamnong Bhirombhakdi, Pol Gen Pracha Promnok and Pol Gen. Sant Sarutanond. And a short speech by Kriengsak Tantiphipop, executive chief marketing officer at Siam Paragon Development, who said that this year's event would see some 200 of the world's leading watch brands showcasing their collections from the recent BaselWorld and SIHH held in Switzerland earlier this year, with a total value of over 4 billion THB.

Followed by a spectacular horology fashion show entitled The Universe of Time.

 Masterpiece I

Celebrities galore were represented by stars of the watch universe including celebrity siblings Piti, Sant and Preerati Bhirombhakdis, Kritpon Kamolsuth Tapparangsri, Apichaya-Eakpong Na Ranong and UnshisaVacharaphol. Leading actors and actresses Nichkhun Horvejkul from Korean boyband 2PM with an entourage of 10 bodyguards!, Noon-Voranuch Wongsawan, Nut-Myria Benedetti, Dome-Pakorn Lum, Joe-Jirayuth Wattanasin and Mo-Napassanan Pasawong, Om-Akkapan Namart, Pankorn Boonyajinda, Rawich Terdwong and Natalie Glebova the wife of ex tennisman Paradorn. also joined the fashion show. Sports stars included tennis professional Tammy-Tamarine Thanasukarn, Olympic boxing champion Somjit Jongjohor and Manas Boonchamnong.

Kriengsak Tantiphipop, Executive Chief Marketing Officer of Siam Paragon, said, "Siam Paragon is joining business alliances including KBANK, property developer Pace Development Co., Ltd. and Chase Co., Ltd., importer of AMAXS massage chairs, together with more than 200 watchmakers and importers to create Siam Paragon World Watch & Jewelry 2009. More than 40,000 individual items worth over four billion THB from 200 world-renowned brand names will be showcased at the 14,000-square-metre Royal Paragon Hall.

The event brings together unique timepieces from A. Lange & Sohne, Audemars Piguet, Blancpain, Breguet, Bvlgari, Cartier, Chanel, Chopard, Corum, Franck Muller, Gerald Genta, Glashutte Original, Greubel Forsey, Harry Winston, Hubolt, Jacob & Co, Omega, Parmigiani Fleurier, Piaget, Roman Jerome, Ulysse Nardin, Vacheron Constantin. Presenting also were Christian Dior, Breitling, Graham, Tag Heuer, Longines, Gucci, Frederique Constant, Raymon Weil, Swarovski, Rado and many more.

The very latest collections and innovations are being brought straight from the annual Basel World and SIHH in Switzerland.

 Masterpiece II
Leading Thai watch distributors PMT The Hour Glass, Time Midas, IWC and JLC are also joining the Siam Paragon World Watch & Jewelry 2009 for the first time.

"This is the best possible opportunity for watch collectors and watch lovers to invest in their favorite mechanical timepieces. Watch makers are offering a wide range of fascinating collections at attractive prices. New high-tech materials such as silicon, carbon, zirconium and sarium are being used in many high-end models, giving a touch of futuristic beauty and quality."

The exhibition consists of exhibition zones and covering five categories.

Masterpiece, a combination of advanced technology and design, include the one-of-a-kind Jaeger-LeCoultre's Le Lierre, a jewellery set composed of a cuff-watch, a necklace, a pair of earrings and a ring worth over 150 million THB. The whole set is adorned with 12,000 precious stones weighing 160 carats and two exceptional yellow diamonds a Fancy Intense Yellow 5.19-carat oval diamond on the necklace and a 2.32-carat Fancy Vivid Yellow oval diamond on the ring. Playing on shades of intense gold and green, the set is expressed through fascinating volumes and exquisite details reflecting the verdant shades of nature in all its timeless wildness. The cuff-watch is adorned with countless fine and precious stones including stones from the garnet family, yellow sapphires and emeralds equipped with a mechanical manually-wound movement. Jaeger-LeCoultre 846, is a truly exceptional watch and jewellery creation featuring a partially black rhodium plated 18-carat yellow gold case cleverly concealed beneath a leaf.

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