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Events
30 Apr 10 22:03
GO BEYOND - LAND ROVER
John K Lindgren
Range Rover ... the ultimate driving experience in the world's most capable all-terrain vehicles. Join us for an experience you'll never forget...

Visit Land Rover

Beginning of April 2010 Land Rover Thailand opened its flagship showroom on Wireless road, the prestigious tree lined embassy row of Bangkok between the US and Japanese embassies right on the on the corner of Lumpini park.



This was an A-list event, par excellence. There were spotlights and large Land Rover banners. And parked at the entrance by the red carpet flanked by long legged beauties the iconic British "James Bond 007" motor car Aston Martin DB 9. Registration and then Champagne. French, of course! Taittinger, the favorite bubbly of Targan "Sam" Yildir the Turkish born managing director of British Motors (Thailand) Co., Ltd and CEO of AutoExchange the leading luxury pre-owned car company in Thailand.

The bubbly was accompanied by delectable canapés from Mantra Amari Resort & Spa kitchens. Champagne bottles loudly popping and the guests admiring the AutoExchange exotic motorcar collection with the impressive Bentley Silver Continental Silver Spur proudly displayed.

As I turned around I saw the super low, yellow Lamborghini Murcielago, sticker price a hefty 10 million THB. And the elegant, four door Quattroporte Maserati. Esteemed respected Italian thorough bloods. "Bella Machina". I said to my self. (Italian for super cool car).

And of course the most well travelled vehicle on earth. The star of the night: Land Rover. There they were the ivory white military strength Defender, the mid size Freelander, the larger “Disco” Discovery and the big brother, the favorite of the Hollywood celebs the Range Rover Supercharged 5.0 liter V8 510 horse power engine.

More guests were arriving; the supercar aficionados, race car drivers, customers and friends of Sam Yildir. Inside the large showroom we were treated to music live music. Followed by a dinner gourmet dinner. Salmon, lobster oyster and prime beef. Amari cuisine. Later some of the guests moved to the al-fresco terrace to enjoy coffee cognac and Cuban cigars.

It was an evening of fine wines, and delectable Italian, Thai food, music - and exquisite cars. The Land Rover showroom had finally arrived in central Bangkok - in style. Nec Plus Ultra.










Photos: Land Rover & Mikko V Parta
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