Recently at a packed press conference in the ball room of Grand Hyatt Erawan, Bangkok. Mazda Sales (Thailand) unveiled two hot, new facelifted models: the New Mazda2 SPORTS and the New Mazda2 ELEGANCE.
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Both Mazda2 SPORTS and ELEGANCE come loaded with with added features inside and out. Now all Mazda2 include dual front SRS airbags, ABS brakes, powered windows, foldable powered side wing mirrors and alloy wheels for every trim level. Plus, the top version comes with DVD player with 7-inch LCD screen, Bluetooth connectivity, USB and SD card inputs, and a full aerodynamic kit. Prices start at only 545,000 THB to 695,000 THB. The Mazda2 is powered by a 1,500cc engine combining power and fuel efficiency.Mazda is confident of another year of exceptional growth, and has raised the annual combined sales target including every model to more than 40,000 units in.
Mr. Choichi Yuki, Managing Director of Mazda Sales (Thailand) Co. Ltd., said the Mazda2 has stimulated the small car market in Thailand dramatically, and gave the Mazda brand a great leap during the past year with accumulated sales of 35,147 units in 2010, up 165 % compared to 2009. "We are fully responding to our customer demands by equipping features on sporty design and performance from the entry level model to the top model,” he said.
Ms. Sureetip La-Ongthong Chomthongdee, Marketing Director of Mazda Sales (Thailand) Co. Ltd., said, “The launch of the new 2011 Mazda2 is accompanied by a new and completely different marketing concept for both models. The 5-door hatchback will be renamed as the "New Mazda2 SPORTS" and comes with the slogan 'Start Independent Life…With Challenging yourself', while the sedan version is called "New Mazda2 ELEGANCE" and features the slogan 'Stylishly Luxurious…Design Your Life as You Wish'. The design improvements and the equipment upgrade has made the new Mazda2 a more premium model with great value for money in the B-car segment, since it comes with a high level of sport and safety features.
This is a great leap for Mazda now as we set the benchmark for a passenger car that costs just over 500,000 THB but comes with equipment matching a luxury sports cars."
Meanwhile, Mazda has prepared an aggressive marketing plan for the New Mazda2 SPORTS and New Mazda2 ELEGANCE in order to create brand awareness and the freshening up of each mode through integrated marketing communications. This also includes creating new trends and adding excitement to the auto market with a new set of commercials that break away from the usual automobile advertisements. We strive to communicate the lifestyles of target customers, and the main message is ‘Another Level of Self Challenge…Mazda2 SPORTS and Mazda2 ELEGANCE – A New Degree of Excitement’.
The highlight will be the television commercial that brings the two hottest superstars – namely Arak Amornsupasiri and Nadech Kugimiya – into the same commercial for the first time in the Thai advertising history. The series is called ‘I’m watching you’ and the 30-second commercial concentrates on portraying the outstanding character and lifestyles of both presenters clearly, and at the same time introducing the sporty and luxurious improvements given to the cars. Both presenters will also be participating in Mazda’s marketing activities throughout the year,” Sureetip said.
She added that Mazda has a clear communications channel to reach target groups, allowing customers to have brand awareness and understand the image of both 2011 Mazda2 models. Advertising is carried out both online and offline, including television, radio, newspaper, magazine, cable television, internet, Facebook, marketing activities as well as sales promotions at showrooms and especially on-the-spot marketing all over the country.
Prices for the 2011 Mazda2 manual transmission SPORTS and ELEGANCE start at only 545,000 THB while the top versions with DVD option cost 695,000 THB for both models.
“This is excellent value when considering the quality of the vehicles, standard equipment, full safety features and additional features", Ms Sureethip said.
New Mazda2 Retail Pricing:
Elegance Sedan Line
Mazda2 Elegance Groove MTMZR 1,500cc.
Mazda2 Elegance Groove ATMZR 1,500cc
Mazda2 Elegance SpiritMZR 1,500cc.
Mazda2 Elegance MaxxMZR
Sports Hatchback Line
New Mazda2 Groove Sports MTMZR
New Mazda2 Groove Sports ATMZR 1500cc
New Mazda2 Sports Spirit MZR 1,500cc.
New Mazda2 Sports Maxx MZR 1,500cc.