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Events
09 Oct 11 17:57
BMW - Barcelona Motor Rongmuang Downtown Bangkok Opens
John K. Lindgren
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BMW Barcelona Motor Rongmuang Opens High-Tech Showroom in Downtown BKK

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Barcelona Motor expands its dealership outlets with the newly renovated showroom Barcelona Motor Rongmuang to provide additional services and sales for the inner Bangkok zone, also to serve the robust growth of customer base in the Bangkok metropolitan area.






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Mr. Matthias Pfalz, President of BMW Group Thailand said "We are looking at quality and sustainable growth, which can be achieved through strong brand and loyal customer base through excellent services by authorized dealers. Barcelona Motor Rongmuang is strategically located in the middle Bangkok's business district. Close to MBK shopping mall and Chulalongkorn University and with adequate area to serve the robust growth of customer base, together with experienced staffs and state-of-the-art service technology, we are confident that Barcelona Motor Rongmuang will be yet another one of our dealerships to serve the premium customer groups at its best.”






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The BMW, Barcelona Motor Rongmuang showroom is located on Rongmuang Road Soi 5, features a multi-level facility in a newly renovated 9-storey building with over 4,000 sq.m. and modern equipment to provide a full-range customer services, including sales and after sales services for BMW automobiles.

The workshop area has five work bays, of which two are assigned for quick services such as oil change and simple repairs, while the other three are for full services. Such configuration offers the best efficiency and quick turnaround time for our customers. With the current installed capacity, Barcelona Motor Rongmuang is capable to service over BMW vehicles per month – with a potential expansion up to 10 work bays, which will give average service capacity of BMW's per months.
The workshop also stet-of-the-art equipment, including the a diagnostical system and a technical server with direct link to the central technical server in Munich, Germany. With experienced and well-trained technical personnel and large spare part warehouse, Barcelona Motor Rongmuang is ready to serve all BMW models.





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The new showroom has been divided into (1) New car display showroom with capacity of 5 display units. (2) customer area with a well equipped facilities for BMW customers (3) Kids’ corner for the joy and learning experience of the customers’ children.

Mr. Vithit Leenutaphong, Vice Chairman of Thai Yarnyon said “Based on our robust growth of customer base, we decided to invest over 50 million THB to turn Barcelona Motor Rongmuang to be a fully fledged dealership, featuring sales, aftersales services and spare part sales. This new outlet of Barcelona Motor Rongmuang is set to provide to our BMW customers first-class services – both sales and after sales. We are highly confident that Barcelona Motor, which has a strong track record in customer sales & services, will be the key growth driver to expand BMW customer base in the inner zone of downtown Bangkok – one of the most important areas for premium segment.

Mr. Vithit added "Barcelona Motor Rongmuang is treated as a "Home" of our management, thus we place special care in every single inche and all the of details in this building as if it was our home. The customer is treated in the same manner as a guest welcomed to our home, this will be a unique tangible aspect of Barcelona Motor Rongmuang.”
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