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Land Rover
03 Dec 09 00:37
Cars, Cars and Pretties Galore at Thailand International Motor Expo
John K.Lindgren
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Mr Carsanook Kickin' the tires and slammin’ the doors at Thailand's mega motor event.

The 26th Thailand International Motorexpo opened its gates yesterday at IMPACT Challenger Hall in Muang Thong Thani outside Bangkok.

This annual motoring event aka the MOTOR EXPO always kicks-off at the end of the year Nov/Dec the beginning of the cool and dry season.

The 2009 car & accessories show and sales extravaganza expects to pull in 1.6 million car buyers and automobile aficionados placing around 15,000 orders.

Mr Kwanchai Paphatphong, president of Inter Media Consultants said "the number of orders for this year's show should be in line with the recovering economic situation, and we expect 15,000 orders close to the 17,000 of last year. Anyway, last year’s MOTOR EXPO, we initially forecasted 15,000 cars and then along came a political strife so we revised the target down to 13,000 but the final number turned out to be as high as 17,000 units. So we hope this year will be close to or even better than last year”, said Mr. Kwanchai.

In three brightly lit the aircraft hangar size halls thirty-two international car makers display their vehicles. From Germany, Deutschland Audi, BMW, Volkswagen, Skoda and MINI these days owned by VW and BMW respectively.
From Italy two motoring legends: Fiat and Ferrari. The French flair and savoir faire presented by Citroen and Peugeot. From Northern Europe the Scandinavian design & safety driven Swedish VOLVO.

From USA the "big two" GM (Chevrolet) and Ford. And the car vax giant Meguiar.
Indian subcontinent brought in Tata and Land Rover. More Asian brands, the Koreans with Hyundai, Kia, and SsangYong. The Chinese, the "new kids on the block" with Chery, DFM (Dongfeng Motor Corporation) and the big Japanese players: Honda, Hyundai, Isuzu, Mazda, Mitsubishi, Mitsuoka, MTM, Nissan, Subaru, Suzuki and Toyota.

From Thailand's southern neighbor Malaysia Proton showing off the new MPV, PROTON EXORA a 1,600 cc, 125hp seven seater family van. Priced at: THB 699,000-799,000

And a handful of concept or prototype cars. A striking red Ford Fiesta a sibling of the recently launched Mazda2 subcompact city car. The Ford Fiesta has sold more than 12 million units worldwide and will be launched next year.

At the GM booth the signal yellow low stance aggressive looking Chevrolet Camaro high-performance sports coupe, rival of Ford Mustang.The ubiquitous big block American muscle car.

The Honda Thailand displays Honda Insight 1.3 IMA SE a small hybrid featuring Integrated Motor Assist system. And the new Honda FREED. MUV (multi utility vehicle)
seven-seater powerd by a 1.6 liter engine. Top version: THB 1,074,599 million.

And a all-new Scooter. A two wheeler among all the four wheeler, the Honda PCX in Thailand a 125 cc high-end scooter by A.P. Honda. Shown for the first time in Thailand. The Honda PCX is the new strategic global model to be exported from Thailand to Japan, Europe and the U.S. beginning in 2010. Price: Circa THB 70,000

Over at the Korean Hyundai the striking Hyundai ix-onic the 6th Concept Car from Hyundai Design Center in Rüsselsheim, Germany a whole new look for Hyundai's new series of compact SUVs replacing the Hyundai Tucson.

And a wolf in sheep clothes, the Suzuki Swift Super 1600 cc the "pocket rocket" champion car the winner in the Junior World Rally Championship with widened body based on the 3-door Suzuki Swift Super.

Toyota shows off the new Prius. The latest third generation 5-door hatchback hybrid in wedge-shaped, more aerodynamic body with only 0.25 coefficient of drag. Distinctly updated both outside and inside.

Last but not least the ueber cool burgundy red hot super car: the Magnate 708 a statement in automotive engineering and design.

The Magnate is built in carbon fibre and propelled by a big block 7 liter V8 pumping out over 500 horsepower. The "708" is the first ever such vehicle designed and built in the Kingdom of Thailand.

Mr. Kwanchai Paphatphong, President of Inter-Media Consultant Co., Ltd. and Organizing Chairman of The 26th Thailand International Motor Expo 2009 said "this year’s motto is "Driving…for Sustainability" as the Organizer wishes that all stakeholders co-operate in driving Thailand's automotive industry to prevail over the economic crisis and attain sustainable success in the future.

A special MOTOREXPO event will take place on Friday 11, December 2009 at 14:00 Prime Minister, H.E. Mr. Abhisit Vejjajiva, will do the Motor Expo the honour of giving a Special Talk on the topic "The Way Forward for Thailand’s Automotive Industry and Energy Usage" followed by an open forum for car companies to exchange views on development of the Thai automotive industry.

Finally, the ubiquitous MOTOR EXPO "pretties" scantily clad female car presenters posing in front of the all the shining, brand new motorcars.

As Khun Somsak Bonmee a Bangkok car enthusiast said "I come here for the cars – but of course I also come for the pretties".

PS. This year the MOTOR EXPO organisers brought in a world class Hollywood action packed SUBARU stunt show featuring RUSSEL SWIFT World Record Holder Stunt Driver.

December 2 - 13
Saturday-Sunday & Public Holiday: 11:00-22:00
Click on: www.motorexpo.co.th
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